Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
To be fair, cars have headlight and taillights.
Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.
It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.
Wait what? There are countries where you can drive without headlights?
Bikes have lights too though?
That is not a requirement, you to have to have front and rear reflectors, I don’t remember if side reflectors are required or not.
One thing that a lot of bikes has that is illegal here but ignored by the police, is a flashing front light.
Rear lights can absolutely be flashing, but front lights can’t.
They are actually required at night. https://www.transportstyrelsen.se/sv/vagtrafik/Trafikregler/Cyklist-mopedist-motorcyklist/Trafikregler/Regler-for-cykel/
Reflectors are also required.
And yeah the rear light are allowed to flash.
I still agree that cars are way more visible.
Depends on the country you live in 😂 here they are absolutely required and also are not allowed to be blinking.
It’s funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It’s not that big of a deal in cities, but I’d be really pushing it to ride my bike out on a 70+ kmph road, and you’d have to hold me at gunpoint to do it without any lights, because I’d be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
The satire misses the mark since cars already have strict mandatory visibility requirements by law. In the EU, you must have working headlights, brake lights, turn signals, daytime running lights (since 2011), fog lights, reverse lights, and reflectors. Driving without any of these gets you fined, points on your license, and fails vehicle inspection (TÜV/MOT). These aren’t optional safety suggestions like cyclist hi-viz - they’re legal requirements with real penalties.
I don’t know about yankee laws…
State dependent. Maryland for example legally requires a front headlamp and a rear reflector in low visibility conditions. Also must have a bell or horn but can’t have a siren (?).