Normally I tune out to this annual debate since it feels so polarised and stale, but the messaging from Woolworths, Cricket Australia, the Australian Open and others this year suggests big companies are concerned about an attitude shift within Australian society. It seems they’ve decided the inevitable backlash is now worth it because the silent majority has begun leaning in favour of change.
Is this just a natural result of this being the first post-referendum Australia Day or is there a longer-term change unfolding here?
In the case of Woolworths, yes, but I’m not sure rising ambivalence is the reason why sporting events are avoiding it. In this situation, outcry following change is generally louder than outcry for change so it would make more sense to just proceed as usual if ambivalence was actually the consideration here. Either way, diminishing support for Australia Day will only strengthen the cause of its detractors.