Normally I tune out to this annual debate since it feels so polarised and stale, but the messaging from Woolworths, Cricket Australia, the Australian Open and others this year suggests big companies are concerned about an attitude shift within Australian society. It seems they’ve decided the inevitable backlash is now worth it because the silent majority has begun leaning in favour of change.
Is this just a natural result of this being the first post-referendum Australia Day or is there a longer-term change unfolding here?
They don’t want to get caught in the middle. If it were just declining sales, they’d gradually fade it out.
But they don’t want turn off people who are upset by it, and they’re not invested in selling it, especially given declining sales, so they silently remove it in one go. Then when they get caught up in the middle of it anyway, they claim it’s just declining sales, because literally anything else will make them the centre of a news cycle about a topic they’re trying to stay out of