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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

    • diprount_tomato@lemmy.world
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      1 year ago

      Outside of the US

      Surprise surprise, you’re not the center of the world, and in fact you’re the ones doing the opposite of what the rest of the planet does