PepsiCo and rival Coca-Cola are taking different paths on the issue of diversity. In a memo sent to employees and released Friday, PepsiCo CEO Ramon Laguarta said the company is rolling back some of its diversity, equity and inclusion efforts, including setting goals for minority representation in m

Coca-Cola has set a goal of having women in 50% of its senior leadership roles by 2030. Coke has also said that it wants race and ethnicity representation that reflects national census data at all levels of the company in the U.S.

Robby Starbuck, a conservative activist who targets corporate DEI programs, applauded PepsiCo’s actions on Friday. In a post on X, Starbuck said Coca-Cola “should be very nervous about continuing with their woke policies.”

tl;dr: Pepsi bad, Coke good.