Mashable reports that users ran into a black screen on YouTube, and that it stayed for about 6 seconds before the video began playing. The reports indicate it affected several browsers including Firefox, Edge, Vivaldi.
Some users joked that they would rather see a black screen than an ad. While that’s certainly a better experience, it does waste precious seconds of our time. A simple workaround for the black screen on YouTube is to just refresh the page, hit F5 as soon as the page starts loading. uBlock Origin’s filters were updated with a patch to resolve the problem, the add-on updates its filters automatically. If you are still experiencing the black screen issue, just open the extension’s dashboard and manually update the filters. This tug-of-war is getting annoying, but it appears to me that Google’s efforts are actively promoting the use of ad blockers, instead of attracting new subscribers.
What I’ve found is that advertising only works if I already wanted that product. That advertisement doesn’t have to be these huge ad campaigns that they currently do. It could be as simple as showing a still image of a twix bar, and saying “Hey! Go buy a twix!” Yeah, ok.
But if I wasn’t already planning on buying that product? Well that ad time may as well have been some archival footage showing the inside of a 1940s concentration camp in use.
That is to say, both are things that you find offensive to have to be watching, and neither are going to entice you to buy the product.
munches on a twix bar
…what?
The main purpose of ads isn’t to sell you a specific product immediately, their real purpose is to expose you to their brand to make the brand more familiar (and therefore more trustworthy) to you.
For example, recently, I needed a new insurance. So of course I went to the websites of the 5 insurance companies that I knew from advertising and compared their offers. Then I went to a comparison portal, which again I knew from the ads. The best offer was from a brand I didn’t know so I went with the second one which was from a well known brand. I trusted the second offer more, simply because the brand felt more familiar to me.
Here’s another story: there is this big online clothing store. I always hated their ads, they were really annoying, and at that time I didn’t understand why anyone would buy clothes online. So guess where I went, 5 years later, after a disappointing offline shopping tour, in desparate need for new clothes?