Is the real play here to try and make account sharing more difficult? Encourage more membership purchases?
Been a shopper there for 30 years - they’re not a company that makes changes willy nilly. Even if you can get into the store without a card, you can’t buy anything without one. Surely the cost of sneaky samplers isn’t the main thrust of this.
The issue is they added self checkout, and the people at the door never have bothered checking the cards all that hard. This meant people could in theory sneak their card to friends/ family as long as they used self checkout. The people at the register were always hardcore about people using membership cards that don’t belong to them. (I know because I have tried in the past before I had a membership) This is only going to cause a line to get in the store, and deter customers. Real forward thinking by the MBAs as always. Instead of getting rid of self checkout, this is their solution. Absolutely moronic.
Is the real play here to try and make account sharing more difficult? Encourage more membership purchases?
Been a shopper there for 30 years - they’re not a company that makes changes willy nilly. Even if you can get into the store without a card, you can’t buy anything without one. Surely the cost of sneaky samplers isn’t the main thrust of this.
The issue is they added self checkout, and the people at the door never have bothered checking the cards all that hard. This meant people could in theory sneak their card to friends/ family as long as they used self checkout. The people at the register were always hardcore about people using membership cards that don’t belong to them. (I know because I have tried in the past before I had a membership) This is only going to cause a line to get in the store, and deter customers. Real forward thinking by the MBAs as always. Instead of getting rid of self checkout, this is their solution. Absolutely moronic.