Word of mouth of something great/fun and exciting should be all the marketing a company really needs. I personally don’t trust or listen to any ads. They are cancer to the brain and eyes/ears because it’s typically lies or false claims…or they make cinematic trailers which don’t even represent the game at all because… cinematic.
That can even be a guide to many things like tools, if it’s pricy but has good word of mouth and not heavily advertised (sometimes the biggest expense) then it might just be worth the cash
Word of mouth of something great/fun and exciting should be all the marketing a company really needs. I personally don’t trust or listen to any ads. They are cancer to the brain and eyes/ears because it’s typically lies or false claims…or they make cinematic trailers which don’t even represent the game at all because… cinematic.
See stardew valley for a prime example.
I’m not saying that would be a better experience for players, just that if they wanted it to succeed they should probably have done more marketing.
That can even be a guide to many things like tools, if it’s pricy but has good word of mouth and not heavily advertised (sometimes the biggest expense) then it might just be worth the cash