• Electric@lemmy.world
      1·
      4 months ago

      Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.

    • Viking_Hippie@lemmy.world
      1·
      4 months ago

      Better:

      • Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
      • airbnb (from awful to meh)
      • Spotify (same)

      Worse:

      • Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
      • eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
      • Burberry (the stag was notable and signalled a history of old-fashioned quality that’s suitably rugged. The new one is meh AND insecure about people knowing which London they’re from)
      • Rimova (yet another fashion brand apparently afraid of being noticed
      • DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
      • Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I’m a pacifist.)

      The rest just go from meh to slightly different meh 🤷

      • naught101@lemmy.world
        0·
        4 months ago

        I liked the old aibnb one.

        Microsoft went from “boring with a bit of attitude” to just plain boring

        • RememberTheApollo_@lemmy.world
          1·
          4 months ago

          Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.

          I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.

    • Zacryon@feddit.org
      0·
      4 months ago

      Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.

  • thatKamGuy@sh.itjust.works
    1·
    4 months ago

    /uj Technically this is their new logo:

    J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.

    Either way, though - it’s still…

    /j

    …pReTtY fArKiN’ sToOoPiD.

  • deadbeef79000@lemmy.nz
    0·
    4 months ago

    Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.

    • Mr_Blott@feddit.uk
      0·
      4 months ago

      Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market

        • FozzyOsbourne@lemm.ee
          0·
          4 months ago

          Everyone circlejerks about this online but every IRL owner I’ve actually spoken to say it’s the best car they’ve ever owned.

          • Viking_Hippie@lemmy.world
            0·
            4 months ago

            Yeah, because who wouldn’t want to drive a car from a company whose quality control policy is “don’t” that does welding like this?

            And fit things together this well

            It may be quick and pretty to look at if you don’t inspect it closely, but it has the price tag of a brand new Aston Martin and the build quality of an 80s Yugo.

          • wieson@feddit.org
            0·
            4 months ago

            So, I’ve never owned one, but did a test ride on a con. It was the most plasticy, janky mess I ever sat in. Ok, a Hummer I once sat in was maybe equally bad.

            Every surface your hand could touch wasn’t fastened properly and moved in ways it shouldn’t. The door handles wiggled about. The touch screen replacing the middle console - absolute nightmare. The swinging door got stuck halfway.

            You could say, all of this is the interior and not the engine. But it’s what the user interacts with. If I can’t trust the manufacturer from my experience with the door handle, I’ll have a hard time trusting them about the brakes.

            • FozzyOsbourne@lemm.ee
              0·
              4 months ago

              Blimey, maybe their production quality varies based on which factory it was built in (or Euro NCAP have better quality control regs), the one I’ve been in was lovely!

  • max_dryzen@mander.xyz
    0·
    4 months ago

    GUys I’m from 2040 2035, here’s Microsoft’s logo

    MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)

    BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)

    spoiler

  • mister_flibble@lemm.ee
    0·
    4 months ago

    I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.

    • Zink@programming.dev
      0·
      4 months ago

      Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.

      That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.

  • Atomic@sh.itjust.works
    0·
    4 months ago

    You’re all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.

    • Liam Mayfair@lemmy.sdf.org
      0·
      4 months ago

      Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.

        • Liam Mayfair@lemmy.sdf.org
          0·
          4 months ago

          But it’s the first time they’ve made a change as drastic as this. I can recognise any Jaguar car out there even if I know fuck all about their cars because I can see the jaguar design on the car.

          Now people will have to squint to make out the word JAGUAR in that shitty font? Bad move.

          • Atomic@sh.itjust.works
            0·
            4 months ago

            It’s not the first time they’ve made a “drastic” change.

            As a matter of. They’ve had a logo similar to this before in the 50’s. With just the word “Jaguar”.

            You have the world’s combined knowledge at your fingertips. And you choose to be ignorant and blur out something so stupid as “But it’s the first time they’ve made a change as drastic as this.”

    • I Cast Fist@programming.dev
      0·
      4 months ago

      If only they sold stuff that the people talking about it could afford in the first place, maybe that’d boost their sales.

        • I Cast Fist@programming.dev
          0·
          4 months ago

          A brand that has been known for nothing but luxury sports cars for decades, including by people who don’t even follow car culture, is hardly one that would need to increase brand recognition. I’d expect that from a new company, not one with nearly 80 years operating under the same name

          • Atomic@sh.itjust.works
            0·
            4 months ago

            Did you know. That every single year. Millions of people are born that has never heard of Jaguar. Because why would they?

            Last time I ever heard someone talk about Jaguar was 20 years ago when they sold their f1 team.

            Prior to that. I have not given them as much as a single thought. So yes. Them changing their logo certainly did what it was supposed to do. Get people to talk about Jaguar.