Conceptual work created by Italian artist Maurizio Cattelan was sold at auction in New York last week

The cryptocurrency entrepreneur Justin Sun has fulfilled a promise he made after spending $6.2m (£4.88m) on an artwork featuring a banana duct-taped to a wall – by eating the fruit.

At one of Hong Kong’s priciest hotels, Sun, 34, chomped down on the banana in front of dozens of journalists and influencers after giving a speech hailing the work as “iconic” and drew parallels between conceptual art and cryptocurrency.

“It’s much better than other bananas,” Sun, who was born in China, said after getting his first taste. “It’s really quite good.”

  • Voroxpete@sh.itjust.works
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    13 days ago

    I think calling this “low effort” maybe misses the point. Don’t think of this as an artwork in the classical painter sense, but rather as a performance. The effect comes from the process as much as from the result.

    And yes, it’s easy to say that there was no skill or craft in the performance, but that too is part of the point. Sometimes it not that no one else could do this; it’s simply that no one else did.

    In a sense you’re right that this is intentionally low effort. But I think that also dismisses the creativity, insight, and brazen audacity it took to actually pull this off.