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I do see that since it’s Ubisoft, they could still push for games on the subscription service but in reality I could see the games being loaded up with micro transactions.
Or it could turn into a convoluted game demo service, where you can play a portion of a game then they hit you with a pay wall, and since you’ve already played X% of a game they could view it as more likely to buy.
The only work around I can think of at 2am, is that tickets were ineligible for sale as to have access to original email presented/ID used for purchase.
This method would be very difficult to enforce as majority of people wouldn’t agree to it as it’s very aggressive unless it’s a 21+ show (in the US) where you have to show ID for entry.