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Joined 1 year ago
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Cake day: August 2nd, 2023

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  • I tell meat eaters and vegetarians the same thing about this.

    “Do not compare this to the best meat hamburger you ever had. Instead pretend its a completely new food that you’ve never tried.”

    Treat it like a protein option and stop trying to force it to be just like something else. It is very similar to meat in many ways, but it isn’t meat. I don’t consume much advertising so I don’t know if the companies are selling it and saying that it’s indistinguishable.

    It’s not “fake”, it just isn’t “meat”.


  • Oh yes it does have enough salt to stand on its own. I never add salt to either Beyond or Impossible brands. I might add other seasoning if I’m trying to hit a flavor profile (liquid smoke, cajun spices, curry, etc).

    You can just plop it out as-is and it’ll cook up nicely. Just don’t squish all the liquid out of it. I’ve had some nasty versions because people get away with poor cooking skills with reql meat and these don’t tolerate the same abuses.


  • Even if you don’t mind, the longer you give up meat the less interesting it is as a flavor.

    I think there’s a curve to this.

    When I first became vegetarian there were no fake meat options. If you got something that looked or tasted like meat it was because there was meat in it. Gross and nobody wanted that.

    But after 20+ years being vegetarian, it’s REALLY nice to have some other options. I still enjoy a garden burger or black bean burger if it’s the only non-meat option but I can’t remember the last time I bought it in the store. The rise in popularity of vegetarian foods and all the fad diets have made it so there’s tons of options now.

    My meat eating friends all love both Beyond and Impossible. A few actually prefer it to a standard burger.

    Now if we can just teach restaurants how to cook them properly…