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Joined 1 year ago
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Cake day: July 1st, 2023

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  • Dumping Twitter, to start. We’ve been able to finally get our client to try some new things using IG reels and YT shorts. We’ve also been able to grab their ear about Reddit, Lemmy, and Mastodon. While they’re not fully onboard yet with federated platforms, they’re interested, which is a huge step. We’ve also been pitching more proactive content and getting more support on strategy shifts to have a more conversational back-and-forth with the client’s audience. They used to prefer to get people off open comments and into private DMs. We have been pushing them to be more transparent and human with their direct engagement.


  • I’d argue the opposite. People have been fed up with the mainstream platforms for a long time now. Now that we know how social media grew grassroots terrorism and that the platforms allowed it for ad clicks, I’d say it’s a good time to pivot away from the traditional models of the last 15-20 years, move away from the Facebooks and Twitters, and try something new.

    Professionally, I lead a team of digital artists and oversee digital marketing efforts for a government client. The chaos and burning out of Twitter and Reddit has been a great time for my team as we’ve finally been given the latitude to do new work and build new strategies instead of just doing the same bullshit over and over. I’ve started enjoying work again and my team has been energized because everyday there’s something new to overcome. And because the social media ecosystem is so turbulent, it’s actually removing the pressure from us because our client understands that we are operating in new territory. Essentially, we are being allowed to fail in the pursuit of innovation.

    I’m pumped to be a part of this evolving shift. There’s so much potential. Also, I’m selfishly enjoying watching these fucking assholes like Musk flail and burn through billions of dollars as a result of their hubris.







  • Has a lot to do with age demographics and the inability for Meta to allow a person to easily delete their page. Many if not most millennials have a Facebook page, but like myself, never use it and when asked if I have a Facebook, say no even though I technically have a one I don’t log in to.

    Anecdotally, most of the people I know over the age of 45 have a Facebook and use it regularly. I don’t know very many zoomers, but the few sub-30 year olds I do know, never even made a Facebook account, but do use Instagram.