I actually kinda feel that someone like Bernie may have had enough youth appeal to have a somewhat organic version of that happen. During the 2016 primaries, a decent amount of memes and online talk were spawned by him/his campaign.
Definitely agree that delivery is extremely important though, campaigning on helping workers while appearing elite and out of touch just makes people consider you a liar or to be looking down at people.
Saying the crime was “broadly condemned” in the same article about the flood of money and support he’s received, with a large section of said article being about the praise given online, is an interesting way to frame things.