Addl wisdom: some people make jokes when they’re uncomfortable, as a defense mechanism. If you have a player or players constantly trying to lighten the mood, consider that the atmosphere you’re trying to create may not be a good fit for your party, and/or parts of your party may not be a good fit for your game.
Not a very high quality article. Makes constant reference to “faction and domain play” without adequately defining the terms for someone that didn’t grow up with them. (Presumably, the target of the article.) And a lot of typos.