The hoiho, or yellow-eyed penguin, won the country’s fiercely fought avian election on Monday, offering hope to supporters of the endangered bird that recognition from its victory might prompt a revival of the species.

It followed a campaign for the annual Bird of the Year vote that was absent the foreign interference scandals and cheating controversies of past polls. Instead, campaigners in the long-running contest sought votes in the usual ways — launching meme wars, seeking celebrity endorsements and even getting tattoos to prove their loyalty.

More than 50,000 people voted in the poll, 300,000 fewer than last year, when British late night host John Oliver drove a humorous campaign for the pūteketeke – a “deeply weird bird” which eats and vomits its own feathers – securing a landslide win.