Summary
The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”
With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.
Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.
This particular yahoo has a $100 million deal with Spotify.
He may not have the multi-billion dollar revenue of Fox News Media. But he does only have a fraction of their staff and operating expenses. That is certainly no pittance.
The rest of the yahoos are emulating him. Together they have a huge impact.
But they are not a coordinated cabal like Fox, which is the point I was trying to make.